GSMA is the industry organisation that sets standards for mobile phones and in 2007 they published a new standard called Mobile Money Transfer.
GSMA had a supporting website on the subject but the site didn't really attract the more senior people in the industry.
We designed the new website aimed at the top specialists in the mobile industry. To reach the networks, the banks and the vendors, each being a key interest group in the project's success, we focuses on clear navigation choices for all three groups guiding them to the relevant content.
As GSMA is the leader in the mobile industry we also designed a .mobi site to support it on handheld devices and mobile phones.
The project was completed to meet a very tight and non-negotiable deadline dictated by a large launch conference.
