FT Business

Pumping up a perceived dry industry

Brief

The FT Business team wanted to bring life and colour into the pensions industry, which is sometimes described as being a bit dull by outsiders.

They came up with the name "Pensions Gym" and wanted designs for two sites: an affiliate marketing and subscription sponsored news site called "Pensions News" and a free e-learning site called "Pensions Gym".

Try functional prototype of the Pensions Gym workout Try functional prototype of the Pensions Gym workout
 

Our solution

Immidiately we wanted to take the project much further than a regular flat e-learning site and with a Flash application for the learning modules of Pensions Gym brought life to the new brand, while leaving the supporting Pensions News site as a functional XHTML site supporting several banners.

Visit Pensions Gym Visit Pensions Gym Visit Pensions News Visit Pensions News
 

Results

The site was a big success and FT Business decided to roll out a suite of similar "gyms", the first being "Adviser Gym".

  • Nominated for CIPR Excellence Awards 2008: Financial PR & Investor Relations
  • Nominated for 3 AOP Online Publishing Awards: Design 2006, Launch 2006 and Editorial team 2006 // business
Visit Adviser Gym Visit Adviser Gym