The travel insurance provider Columbus Direct recently renamed to Columbus Insurance and are now expanding into new markets.
To support the existing Columbus Direct site a suite of new sites were needed to cover the new markets of home insurance, motor insurance and financial protection products.
This was an opportunity to look at and challenge the identity and propose new colours, photography style and typography.
In fact the only thing left to consider is the Columbus dog so we did a suite of affiliate marketing banners to show how the dog could be cool.
