Why I do it

I believe the best experiences respect that time is finite by making sure people get more out of them than the time they invest in participating in them.

More about me

How I do it


Great ideas and hiring talented designers is not enough.

Design Leadership is about raising the design maturity across the organisation by educating leadership, embedding design in delivery, enabling sales to position design and making sure design is a mindset, not a department.

Business Design

Making ideas reality is hard. And meetings, emails and ad hoc conversations are not effective ways of moving forward, let alone get to success.

Facilitating workshops using methods such as Design Thinking, deBono methods and LEGO® SERIOUS PLAY® will optimise time spend on conversations, align everybody's understanding to an agreed path to results.

and Service Design

Design starts with understanding the needs and pains of the people who have to use the product or service, but insight and data will only go so far.

Experience, craftsmanship and confidence is crucial to making the right choices and design quality solutions.

What I've done


Experience Design Group, EMEA

Established the Salesforce Experience Design Group in EMEA with 4 regional teams (London, Berlin, Paris, Amsterdam).

More on the Salesforce XD Group

B2B/B2E Social Business

Led a category-defining program from initial vision and concepts through to delivery.

More on Burberry Social Business

Experience Design Advisory

Provided Experience Design coaching, org design and support to help Unilever establish their own design team.

More on advisory for Unilever

Small Business Ecosystem Vision

Shaped a vision of how ING can help small business owners beyond financial products. Included a prototype app for testing.

More on the ING SME Ecosystem
America Express

Next-generation Customer Service

Prepared and facilitated a workshop program aimed at producing a high-level future vision for next generation customer services.

More on Amex customer service
Shop Direct Group

Helpful Personalisation

Led the user experience team and co-facilitated workshops to define a near-future vision on the topic of "Helpful Personalisation" for Shop Direct Group.

More on personalisation at SDG