Hi, I'm Robert Fransgaard,
a europe-based experience design leader who develop high performing design teams that are fun to work for and great to work with.

I am currently Vice President of Design, Brand and Research at the Danish fintech unicorn Pleo. You can reach me on Linkedin and via [javascript protected email address].

I've previously been at…

H and M Group

Grew local design team to a global organisation with 100+ people across Stockholm, Beijing, Berlin and Bangalore including Design System and Design Ops teams supporting all H&M Group brands.

Co-led the redesign of HM.com, established a Design Leadership team on par with Product Management and Engineering and turned H&M Group into a destination company for digital designers.


Led the 80+ strong medium segment group of Designers, UX Writers and Product Owners spread across 12 countries.

Established a formal Design System team from grassroot intiatives as well as a Foundation Design team focusing on cross-product UX such as single-sign-on.


Established Salesforce's European 40+ strong design organisation located in London, Berlin, Paris and Amsterdam serving customers like Unilever, ING, john Lewis, Sky, Reuters and more.

Consistent customer satisfaction of 9.7/10 and a team that contributed double the % of headcount with virtually no benchtime and a retention rate of almost 100%.

For my full career history visit my Linkedin profile.

I also work with…

Robert Fransgaard

Design leadership mentoring

I belive design leaders have a responsibility to nurture future design leaders and I actively mentor new and aspiring design leaders.

Student drawing mobile interface on paper

Foundation and charity activites

I run events for disadvantaged children and young people teaching creative problem solving using paper prototyping as well as sessions helping young people write their application to university incorporating user-centric design methods.

Lego Serious Play workshop in action

Workshop facilitation

I facilitate problem solving through workshop methods like Lego Serious Play, Design Thinking, Design Sprints and traditional de Bono methodologies.

Interested? Contact me on [javascript protected email address]